Two things always stood out for me about Byte
1, It's a massive book like magazine if you ever hold one in your hand. Usually more than 300 pages sometimes up to 500, it's not like today's print media at all. I'm not even sure huge magazines like this exist anymore.
2, The amount of ads are insane. Like 1:3 ratio of article:ads if not more. Most of the times the lead articles are interrupted by 3 pages of ads after every page. It's interesting to look back at those ads from today but it's also a jarring experience to some extent.
Also make sure to read the letters to editor part! Always fun
From 1988-91, I was a volunteer teacher in Africa. I lived in a hut without running water or electricity, and I had a subscription to Byte.
There was also almost nothing to read, so when my monthly issue of Byte appeared (2-3 months later than most people would receive it), I devoured that thing. I would read it literally cover to cover, including all those ads, several times.
I wasn't (then) working in IT, so a lot of the content (like Steve Ciarcia's Circuit Cellar) went way over my head but it didn't matter, I read it anyway, often by the light of my kerosene lantern. I learned a huge amount: object-oriented programming, this new thing called the Internet (capitalized back then, and before the WWW), and how Jerry Pournelle was a self-important jerk (but boy, did I envy the toys he got to play with!).
This was the age of big, fold-out Gateway 2000 ads, 20MB hard drives, and Turbo Pascal kicking other compilers' butts.
I would read the magazine, then write out programs (in BASIC, the only language I had learned at that point). On my monthly trips to the capital city I would go to a local NGO and in exchange for helping with their IT issues they would let me play (i.e type out my programs and try to get them working) on their computers.
Those ads were the only way to actually know what software and hardware was available to buy, including information related to "open source of the day", shareware, PD,...
Access to BBS was super expensive unless you were lucky to afford a modem, and live on local call distance.
European magazine like Computer Shopper were of similar size and ads ratio.
Ads that are well target aren't jarring. They are just part of the magazine.
I remember reading ads about a specific make of vacuum pumps next to an article with experiments which used them.
Today's ads are so obtrusive because you get toilet seat ads next to an article about general relativity.
The toilet seat ad was well targeted (you have to read somewhere).
More seriously though, print advertising was able to target readers based upon the demographics of the publications readership. They didn't track people across their online life and beyond. (That said, there definitely was some tracking.)
Computer Shopper was in the US too.
Most trade magazines of that era were pretty similar in size and number of ads , eg. PC Magazine. Pre-Internet they were one of the only ways to keep up with industry news, topics and products.
Ads back then were entertaining. I actually sometimes went to archive just to read those Ads instead of articles.
As a kid who was interested in stuff like this in the 90s, the ads were part of the enjoyment for me. You could look at components, have rounds-to-zero idea what they did but let your imagination soar at the possibility of stringing them together into something new.
I loved the ads. Some of them were quite risqué too.
I've downloaded the entire thing a while back for nostalgia sake. And I am (of course) the proud owner of a physical copy of the "Smalltalk" issue :-) https://archive.org/details/byte-magazine-1981-08
It was my favourite magazine. The only way I could access it was by going to the US Information Services Library attached to their consulates.
I learned a tremendous deal from it and I will forever be grateful.
Because I'm an old man, my sister made me a birthday card using an image from the front cover of their fourth issue (Christmas 1975) - corresponding to when I was born. It's a harbinger of a future that was by then inevitable but hadn't yet quite happened, the "personal computer" is very much still a nerd toy, expensive kits that can be assembled by the enthusiast to achieve little of immediate value - but you can more or less feel what's about to happen.
If you're old, I guess that makes me ancient. Byte is what got me hooked on the path I walk to this day, though back then it would be far beyond my wildest dreams to believe that in my lifetime it would be possible to hold an intelligent conversation with software, and everything that entails
Chaos Manor always seemed like this mystical place to me as a kid. Limitless budget and always messing with hardware and software, whether necessary or not :-)
Pournelle is so missed.
And Larry Niven, but in a different context.
I had from around 1982 to 1990, and a random scattering of older issues.
All lost during a move from one city to another - except for one Byte book: Threaded Interpreted Languages.
https://archive.org/details/R.G.LoeligerThreadedInterpretive...
Holy cow. Thank you, JP. I enjoyed your high-level writing while monkeying on your new-fangled machines.
It’s hard to beat this interface: